MB Consulting advises NVI on its sale to Aegis Media

On May 2nd, 2013, posted in: News by MB Consulting Comments Off

MB Consulting Inc. was proud to act as lead M&A advisor to NVI, a market leading Canadian search engine marketing firm, on its very recent sale to Aegis Media. Congratulations to both Aegis Media & NVI on the completion of this highly strategic transaction.

AEGIS MEDIA EXPANDS SEARCH AND PERFORMANCE MARKETING BRAND IPROSPECT IN CANADA WITH THE ACQUISITION OF NVI
Montreal, Canada – May 1, 2013 – Aegis Media (“Aegis”), the world’s leading, media and digital
communications specialist, today announced the expansion of iProspect with the acquisition of nvi
(“nvi”), a market leader in performance marketing strategies in Canada.
nvi, with offices in Montreal and Toronto, is a specialist performance marketing agency whose focus
is on search marketing and digital performance media. Established in 2005, nvi has built a fastgrowing
business, with a diverse client base including, Allstream, RONA, Club Med, Michael’s and
Chapters/Indigo.
Aegis Media Canada currently comprises Carat, Vizeum and Isobar. nvi will join Aegis Media’s
iProspect network, expanding the brand throughout Canada. iProspect is the global leader in search
and digital performance marketing.
“nvi is a market leader in search and digital in Canada,” said Nigel Morris, CEO Aegis Media
Americas & EMEA. “The Canadian performance market is evolving at a rapid pace and this
acquisition will make us very well positioned to harness this growth.”
The nvi acquisition will increase Aegis Media’s Canadian digital revenue by 15% and by as much as
33% in the Quebec market. In the process, iProspect will also become one of the largest Tier1
bilingual digital teams in Canada.
iProspect Global President, Rob Murray said “We are excited to welcome the nvi family into our
Canadian team, to pursue our mission of providing clients and the market with top-performing
service, technology and solutions that generate true business value.”
nvi co-founder Guillaume Bouchard, who will take on the role of CEO iProspect Canada, said “To be
chosen by the largest search agency in the world is a unique opportunity for the nvi team and an
amazing recognition for the hard work that everyone has accomplished over the last eight years in
Canada. The core values and culture of Aegis Media fully embrace our vision of digital performance
and we are proud to be the growth platform for iProspect Canada.”
“We have found an excellent partner in nvi to accelerate iProspect in Canada,” added Annette
Warring, CEO Aegis Media Canada. “It’s a terrific team with a strong approach to performance
marketing, which together with the iProspect best practices, will make for a truly differentiated
offering in our market.”


About Aegis Media www.aegismedia.com
Aegis Media is a leading, global media and digital communications specialist whose vision is to
Reinvent the Way Brands are Built. Through its five global network brands of Carat, Vizeum, Isobar,
iProspect, Posterscope, Aegis Media helps clients reach their consumers and achieve their goals
through communications services that include digital creative execution, media planning and
buying, brand tracking, social media activation and marketing analytics. Aegis Media’s operations
worldwide are overseen by Dentsu Aegis Network Ltd., a governance body headquartered in
London. This governance body also oversees the operations of Dentsu Network, which manages all
of Dentsu’s other global business operations outside of Japan.


About iProspect www.iprospect.ca
iProspect is a leading global digital performance agency. The company helps many of the world’s
most successful brands maximize their online marketing ROI through research, paid search, social
media strategy, search engine optimization, display media, comparison shopping engines,
conversion optimization, mobile marketing and attribution modeling and management, and other
digital performance related services. iProspect was named iMedia’s 2012 Best Agency for
Performance Marketing and Ad Age’s ‘Best Places to Work’ for three consecutive years.
Representing a diverse global footprint, iProspect has 55 offices in 40 countries with 1,725
employees.

About nvi: www.nvisolutions.com
With offices and staff in both Toronto and Montreal, nvi is a full service digital agency focusing on
clients’ performance. The agency relies on its internal tools, diversified and experienced staff who
are part of the largest bilingual team of digital marketers in the country. nvi is highly respected for
its business ingenuity and strategic executions.

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