MB Consulting advises NVI on its sale to Aegis Media

On May 2nd, 2013, posted in: News by MB Consulting Comments Off

MB Consulting Inc. was proud to act as lead M&A advisor to NVI, a market leading Canadian search engine marketing firm, on its very recent sale to Aegis Media. Congratulations to both Aegis Media & NVI on the completion of this highly strategic transaction.

Montreal, Canada – May 1, 2013 – Aegis Media (“Aegis”), the world’s leading, media and digital
communications specialist, today announced the expansion of iProspect with the acquisition of nvi
(“nvi”), a market leader in performance marketing strategies in Canada.
nvi, with offices in Montreal and Toronto, is a specialist performance marketing agency whose focus
is on search marketing and digital performance media. Established in 2005, nvi has built a fastgrowing
business, with a diverse client base including, Allstream, RONA, Club Med, Michael’s and
Aegis Media Canada currently comprises Carat, Vizeum and Isobar. nvi will join Aegis Media’s
iProspect network, expanding the brand throughout Canada. iProspect is the global leader in search
and digital performance marketing.
“nvi is a market leader in search and digital in Canada,” said Nigel Morris, CEO Aegis Media
Americas & EMEA. “The Canadian performance market is evolving at a rapid pace and this
acquisition will make us very well positioned to harness this growth.”
The nvi acquisition will increase Aegis Media’s Canadian digital revenue by 15% and by as much as
33% in the Quebec market. In the process, iProspect will also become one of the largest Tier1
bilingual digital teams in Canada.
iProspect Global President, Rob Murray said “We are excited to welcome the nvi family into our
Canadian team, to pursue our mission of providing clients and the market with top-performing
service, technology and solutions that generate true business value.”
nvi co-founder Guillaume Bouchard, who will take on the role of CEO iProspect Canada, said “To be
chosen by the largest search agency in the world is a unique opportunity for the nvi team and an
amazing recognition for the hard work that everyone has accomplished over the last eight years in
Canada. The core values and culture of Aegis Media fully embrace our vision of digital performance
and we are proud to be the growth platform for iProspect Canada.”
“We have found an excellent partner in nvi to accelerate iProspect in Canada,” added Annette
Warring, CEO Aegis Media Canada. “It’s a terrific team with a strong approach to performance
marketing, which together with the iProspect best practices, will make for a truly differentiated
offering in our market.”

About Aegis Media www.aegismedia.com
Aegis Media is a leading, global media and digital communications specialist whose vision is to
Reinvent the Way Brands are Built. Through its five global network brands of Carat, Vizeum, Isobar,
iProspect, Posterscope, Aegis Media helps clients reach their consumers and achieve their goals
through communications services that include digital creative execution, media planning and
buying, brand tracking, social media activation and marketing analytics. Aegis Media’s operations
worldwide are overseen by Dentsu Aegis Network Ltd., a governance body headquartered in
London. This governance body also oversees the operations of Dentsu Network, which manages all
of Dentsu’s other global business operations outside of Japan.

About iProspect www.iprospect.ca
iProspect is a leading global digital performance agency. The company helps many of the world’s
most successful brands maximize their online marketing ROI through research, paid search, social
media strategy, search engine optimization, display media, comparison shopping engines,
conversion optimization, mobile marketing and attribution modeling and management, and other
digital performance related services. iProspect was named iMedia’s 2012 Best Agency for
Performance Marketing and Ad Age’s ‘Best Places to Work’ for three consecutive years.
Representing a diverse global footprint, iProspect has 55 offices in 40 countries with 1,725

About nvi: www.nvisolutions.com
With offices and staff in both Toronto and Montreal, nvi is a full service digital agency focusing on
clients’ performance. The agency relies on its internal tools, diversified and experienced staff who
are part of the largest bilingual team of digital marketers in the country. nvi is highly respected for
its business ingenuity and strategic executions.


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Financial Post Features MB Consulting’s Unique Fee Model

On November 29th, 2010, posted in: News by MB Consulting Comments Off

Today’s Financial Post featured MB Consulting Inc.’s unique fee for performance model as a key example of a “creative” approach to working with clients. Mark Belchetz, the CEO of MB Consulting, was quoted discussing the rationale for this model and how it has resonated well with many clients.

The following is an excerpt from today’s Financial Post article discussing service entrepreneurs’ pricing models:

As a result of this trend to emotional pricing, some service providers are becoming more creative with their pricing models, attempting to corral the emotion that goes into the negotiation so everyone is happy with the result.

For example, Mark Belchetz, a Toronto business-growth consultant who serves businesses in the $5-million to $10-million range, often offers a retainer and percentage system to clients. Belchetz says his system, which involves sharing a portion of increased revenue, gives clients comfort that his interests are aligned with theirs. The retainer commits the client to the consultation.

“It’s a version of a pay for performance model,” he said. “Not many consultants use it, so it differentiates me. Many small businesses fear consultants. The fees seem open ended and they’re not sure what they’re getting for them. I find it resonates quite well with some people because I’m sharing the risk, I’m putting my money where my mouth is.”

Click here for the original article in its entirety:  http://www.financialpost.com/Pros+need+more+than+penny+their+thoughts/3898018/story.html


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MB Consulting Inc. was proud to act as lead M&A advisor to Vortex Mobile on its sale to Transcontinental Inc. Congratulations to both Vortex & Transcontinental on the completion of this highly strategic transaction:

Transcontinental Inc. Acquires a Toronto-based Canadian Leading Provider of Mobile Solutions
MONTREAL, Nov. 1 /CNW Telbec/ – To enhance its interactive marketing solutions, Transcontinental is pleased to announce the acquisition of Vortxt Interactive, doing business as Vortex Mobile, a leading provider of integrated mobile solutions that help businesses build meaningful consumer relationships. Following the Lipso Mobile acquisition earlier this year, Transcontinental through this acquisition is adding key new services to its marketing solutions offering, namely the capacity to design and implement end to end marketing campaigns using mobile and social media channels.

“Every day we work with our customers on analyzing, executing and deploying marketing strategies that are built on personalization and new communication platforms,” said Christian Trudeau, President of the Marketing Communications Sector. “The acquisition of Vortex Mobile fits in perfectly with this approach. It will enhance our centre of excellence in mobile marketing solutions and confirm our leading position in the interactive marketing solutions offering.”

Brady Murphy, co-founder and Chief Executive Officer of Vortex Mobile, added: “Transcontinental’s vision was a key factor in our decision. Its service offering is very attractive and Transcontinental’s management understood the importance of including mobile and social media in their marketing solutions and making it a priority. Vortex customers can now make use of Transcontinental’s expertise in campaign metrics and data analytics to optimize their marketing campaigns.”

Adrian Schauer, co-founder of Vortex Mobile, said: “When we started this business in 2004, mobile marketing was a promotional tactic added as an afterthought to media campaigns. Over the past six years we’ve seen mobile and social media become an indispensable part of customer engagement and CRM. It’s a real validation of our vision to now sit alongside Transcontinental and help to build on their market leadership position in CRM data analytics, and customer engagement.”

Transaction information and price were not released. Starting today, the 37 Vortex employees and Brady Murphy, co-founder of Vortex Mobile, will be joining the 900 employees in Transcontinental’s Marketing Communications Sector. Mr. Murphy’s position will be Vice President, Sales, Mobile Solutions.

About Vortex Mobile

Founded in 2004, Vortex Mobile is a privately held company which provides comprehensive marketing and technology solutions to build meaningful consumer relationships across mobile messaging, mobile internet, mobile advertising and campaign, and social media channels.

About Transcontinental

Transcontinental creates marketing products and services that allow businesses to attract, reach and retain their target customers. The Corporation is the largest printer in Canada and Mexico, and fourth-largest in North America. As the leading publisher of consumer magazines and French-language educational resources, and of community newspapers in Quebec and the Atlantic provinces, it is also one of Canada’s top media groups. In addition, its digital platforms deliver unique content through more than 150 websites. Transcontinental also offers marketing products and services that use new communications platforms supported by database analytics, premedia, e-flyers, email marketing, custom communications and mobile solutions.

Transcontinental (TSX: TCL.A, TCL.B, TCL.PR.D) has 11,000 employees in Canada, the United States and Mexico, and reported revenues of C$2.4 billion in 2009. For more information about the Corporation, please visit www.transcontinental.com.


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MB Consulting Launches its Website

On May 12th, 2010, posted in: News by MB Consulting

Toronto, Ontario – May 12, 2010 – MB Consulting Inc. is pleased to announce the launch of our new website. This website provides an overview of our firm, people and clients. We will also be launching our company blog shortly with informative articles that will be open for reader comments and engagement. We hope you enjoy your visit to our site.

About MB Consulting Inc.

MB Consulting Inc. is a boutique advisory firm specializing in working with senior management and entrepreneurs to identify and achieve their business’ growth potential. Having successfully worked with a geographically diverse group of clients operating in a broad range of industries, we have no preconceived “client criteria”. The only unifying characteristic among our clients is a strong desire to take their business to the next level.

At MB Consulting, ethics, integrity, mutual respect and common courtesy are ingrained into our DNA. Our core philosophy is to adhere to only the highest standards of professionalism and ethics in all of our dealings.

Should you have any questions regarding MB Consulting or its services, please do not hesitate to contact us. All contact requests are treated confidentially and answered within 24 hours.

MB Consulting Inc.
2 Bloor Street East, Suite 3500
Toronto ON M4W 1A8
Telephone: 416.915.0548
Facsimile: 416.915.3548
Email: info@mbconsultinginc.com


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